With a strong focus on sustainability, consumerism in modern society and functionality, I apply my profession as a florist & product designer to create ceramics that reveal new ways to consume consciously.
I was introduced to ceramics by my mother. She was a clay artist herself, and learned me the basic skills from a very young age. When I worked again with this material at the art academy, my curiosity took overhand.
In 2019, I applied for an internship at Studio Mulders in Perth, Australia, where I designed the Tableware Collection
. I launched the collection at the Australian Ceramics Triennale in Hobart, Tasmania, and at the art event back in Perth, which Both presentations turned out to be a great success. That was the moment that made me realize that ceramics was the perfect material to communicate my concepts. It did light up a spark in me that always aspired to become an entrepreneur.
I started SARI - handcrafted ceramics when I returned to Rotterdam to complete my studies. I applied for the minor Entrepreneurial Economy at the Hogeschool Rotterdam and graduated from the Willem de Kooning Academy with Floral Lab.
in 2020. Over the years,
Floral Lab. got published in multiple (lifestyle) such as VT wonen, Volkskrant Magazine, and Bloem en Blad and launched at Dutch Design Week in 2020 and 2021.
The Tableware Collection is presented at Maison et Objet in Paris in 2021 and again last March, and later this year at ShowUP event and Design District, where I won the second price for ''best product'' 2022.
From my studio at de Huidenclub in Rotterdam, I work on design and production. Feel free to connect or visit my studio on appointment.