FLORAL LAB.

FLORAL LAB. was a graduation project that I started with a drive to expand the lifespan of flowers but it evolved into an exploration of the power of plants. Even though having almost ten years of experience as a certified florist, I felt there is more to explore when it comes to flowers. I learned about the nomenclature, origin, care tips, floristry techniques and management, but nothing about the essence of flowers nor about their autonomy, reproduction, and their ability to heal and nurture us.

 

Flowers are supposed to be a treasure of nature providing us with many benefits but it has been developed it into a lucrative but harmful mass-produced product over the years by the flower industry. 

As a florist, I’m truly amazed by flowers but considering the environmental impact and loss of its pri-mary value, I believe it is necessary to reevaluate the lifecycle of flowers.

 

Concept

Plants contribute to a nutritious diet and a healthy ecosystem. They have anti-inflammatory, antiviral, and antibacterial properties which can support our immune system.

Through this project, I questioned the conventional flower industry by researching alternative ways to produce flowers and by studying the use of flowers in ancient times. My aim is to transform our current perspective on how we consume flowers and help people use these in their kitchens, cosmetics, and medicine cabinets.

 

 

 

Modular vase

FLORAL LAB. is a modular vase consisting of four elements made of ceramic and glass. Each element individually is multifunctional and inspired by kitchen tools like, sieve and mortar. The vase not only makes flower arrangement easier, but it also helps simplify the preparation of flowers for consumption when in full bloom.

This way, flowers can be valued beyond just their decorative purposes.

 

Movement

With FLORAL LAB., I aim to change the current perspective on flowers. Besides the vase as a tool for making consuming easier and fun, I share recipes on my Instagram to encourage people to use flowers in their kitchens, cosmetics and medicine cabinets. The seasonal recipes are developed by a range of experts, such as florists, chef’s, herbalists, etc. Together with florists, growers and people who support ‘slow flowers’, I want consumers to understand and make use of the full potential of flowers.

 

 Prototype

After months of testing FLORAL LAB. by a selected panel of professionals and flower enthusiasts, this project has moved on to the development phase. The modular vase can only be pre-ordered for now because the current design is still a prototype that needs to be developed.

 

Launch of FLORAL LAB.

FLORAL LAB. will be launched during the virtual event of Dutch Design Week that runs from 17-25 October 2020 and is available to pre-order from then on the webshop. 

 

Pre- order

- The stock will be very limited.

- Product delivery estimated in early Spring 2021.

- As a thank you for your order, you will receive a special gift!

 

When you purchase FLORAL LAB. in the webshop, you will have 2 payment options:

1. Full payment in advance

2. 50% payment in advance and 50% when the product goes into production

During the development phase, you will receive frequent product updates so you are aware how is it taking shape. Both development and production are visually documented on the website and Instagram for those who are interested to follow the whole process.

 

Donations

If you don’t want to make a purchase but instead want to support FLORAL LAB. development, donations are more than welcome!

 

Here is how you can help me develop FLORAL LAB:

- When you donate, you will receive a booklet of recipes on how to use flowers in your kitchen, medicine cabinet and as herbal cosmetics.

 

- For donations above €75 you will receive a booklet and an invitation to a special (online)event where you will learn how to use flowers as food and medicine.